LA MER & JO MALONE (ESTEE LAUDER) [11.07
- Present] New York, NY
Design Director
Conceptualize and create all product and packaging design for La Mer
and Jo Malone brands, including
treatment, fragrance, makeup, in-store componentry (i.e. accessories and bags),
and travel retail program
categories.
Actively source/identify innovative materials, technologies and product
design forms to support La Mer and Jo
Malone brand heritage and strategy.
Create and present design proposals, and execute final artwork for La
Mer and Jo Malone package elements.
Design all new brand componentry (e.g. bottles, jars, compacts, candles,
etc.).
Lead brainstorming sessions with Global Marketing and Creative.
Liaise with Product Development on project objectives; interact with
Packaging to resolve functional,
performance, manufacturing, and cost issues during design development and project
production.
Recruit and oversee outside freelance designers, comp houses and vendors.
FREELANCE DESIGN DIRECTOR [6.05
- Present] New York, NY
Ziff Davis Media, DigitalLife
Creative direction and branding for DigitalLife; an annual consumer technology,
video gaming and entertainment event. Responsible for concept design and branding
for marketing and sales collateral and consumer-based advertising across all
media including print, internet and video.
Company Agenda Public Relations
Lead creative direction on photo shoots for fashion designers and provided design
and layout for printed lookbooks. Create media event proposals and client presentations
for H&M store event. Created event invitation for JYP Entertainment launch
party.
Limited Brands, CO Bigelow
Recommended apparel styles, developed graphics and gift packaging for signature
apparel line.
Limited Brands, Victoria’s Secret
Participated in environment and display design for 2008 store launches.
Quigo Technologies
Create marketing collateral including media kit, sell sheets, presentation materials
and email newsletter templates. Redesigned website layout and flash illustrations;
created interactive flash demo presentation; provided UI consulting for usability
testing.
National Geographic
Designed Science & Technology section of www.nationalgeographic.com.
Revlon
Conducted concept design for Almay rebranding including consumer advertising,
point-of-purchase display and product packaging.
Aquatalia
Designed and implemented consumer based website: www.aquatalia.com.
Bobbi Brown Cosmetics
Led concept design for promotional gift components including zipper pulls, logo
plaques and metal appliques.
Colgate-Palmolive
Packaging design for new homecare and personal care product launches.
BRANDONOLOGY [8.01 - 6.05] New
York, NY
Design Director
Creative lead for a versatile and world-renowned mix of clients in the fragrance,
cosmetics, haircare and beautycare industries. Managed teams comprised of designers,
project managers and brand managers. Led client presentations and review meetings.
Typical project supervision included concept development, design, presentation,
production and sign-off.
Packaging Design and Product Development:
Maybelline, Revlon, Louis Licari, Liz Claiborne Fragrance, Garnier, L'Oréal,
Tommy Bahama, and The Body Shop.
Fragrance Design:
Flaçon design, logo design and branding, product development, testing
and approval.
Promotional Gift and Retail Packaging:
Promotional gift packaging for Guerlain fragrance brands: Shalimar, Champs-Elysées,
Vetiver and Samsara. Retail packaging for Liz Claiborne Fragrance brands: Mambo,
Bora Bora, Spark and Realities.
Corporate Identity and Branding:
Developed identity packages, promotional collateral and media kits for Brandonology,
ZeZé Flowers, Louis Licari, Matrix Global Academy, Liz Claiborne fragrances
brands: Mambo, Bora Bora, Spark and Realities.
Corporate Events and Seminars for Matrix Professional Haircare:
Creative direction for corporate mission and promotional videos for
salon launch.
Visual branding for all PowerPoint presentations, show invitations, attendee
gifts, event banners and signage, displays and exhibits.
Creative assistance for event lighting and set design for event runway show.
eCENTRIC Consulting [7.00 -
7.01] New York, NY
Senior Designer
Creative lead for web projects focusing on branding, interactivity and usability.
Led client presentations and review meetings.
Liaised with project manager to meet deadlines, schedule milestones and chart
client budgets.
Artistic direction for online identity, global navigation, usability, and information
architecture.
Conducted in-depth research and benchmarking on functionality, user-experience
and on-line corporate branding.
REVLON [7.99 - 7.00] New York,
NY
Designer
Designed and implemented new product launches and successfully restructured existing
brands. Developed marketing materials including presentation collateral, financial
reports and the annual report for corporate Global.
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